Ethels Chocolate Lounges Assignment Example | Topics and Well Written Essays - 250 words - 13

Ethels Chocolate Lounges - Assignment Example The product line of gourmet chocolate comes at an expensive price to compete with multinationals in the industry such as Starbucks. Ethel’s Chocolate Lounge relies on limited decision making to influence the clients. Clients that engage in limited decision-making have a low level of involvement and do not engage in searching for alternative products and brands. The search for similar items will base the decision on similar ingredients when items are on sale or a prior experience on some of the item the consumer needed to purchase. Mars Corporation focuses on advantage routine response behavior frequent purchases by consumers’ exhibits routine response behavior. Some of the factors that can motivate the consumers to make a purchase at Ethel’s Chocolate include an advertisement with a desirable destination. A specific culture will move to various styles of chocolates to enjoy the taste-making of Ethel’s Chocolate. Some of the psychological factors that suit the consumers' needs include beliefs, perception, and attitudes. An upscale modern style will match with the popular culture of classy feel. The store has a modern look with an appeal of relaxing ambiance that encourages socialization to extend lounging.

Science Neutralizing Lakes Essay Example for Free

Science Neutralizing Lakes Essay Part 1 – Design a strategy for neutralizing Fish Lake What do I know? (What do I remember about the neutralization reaction) Neutralization is when an acid and base are mixed together to me an ionic compound or which are 7 on the pH scale or pure water, it is also when a base and acid are mixed to make it in a neutral state. What am I wondering? (What are your rough ideas to fix an acidified lake?) I will be finding a base that will work the most effective way, also I will find a base that can fix a large amount of acidified lake water with a base that can neutralize it with less then the acidified lake water, I will also look for a base that can make sulfuric acid neutral As a class we got options to what we will conduct this experiment with the base I choose is Sodium hydroxide (NaOH) and for the indicator to show that this will make it neutral is the Universal Indictor I choose that indicator because it has a wide color spectrum when being neutralized. Predictions How much base do you think do you think it will take to neutralize 5mL of acidified lake water? Why? I believe that it will take a little less then 5mL to neutralize it because it will rapidly dissolve and neutralize it. I also know because sodium hydroxide is very responsive once added it will take effect. Balanced Chemical Formula for Sodium hydroxide and Sulfuric Acid (Acidic Lake water) NaOH + H2SO4 - NaHSO4 + H2O How will you know when you have added the correct amount of base and why? I will be using the universal indicator when first added it will first be red, orange, and yellow thus meaning it’s an acid. I will know when it’s fully neutralized when it turns green, blue, and violet. I choose this indicator because it has a wide spectrum of colors, which can help me indicate if I have added the right amount of base. Experimental Set-up and procedure 1. First get all safety equipment needed (safety goggles, and glasses) 2. Receive a test tube 3. Add about 10 drops of acidified lake water to the test tube (10 drops = 5mL) 4. Receive your Indictor (universal indictor) 5. Add about 2 drops of the universal indictor to the acidified lake water 6. Acidified lake water turned orange which meant it was a acid 7. Then I received sodium hydroxide (NaOH) 8. I filled a dropper with NaOH 9. I dropped NaOH into the acidified lake water I seen drastic changes right away with the indictor it started to change right away 10. I added NaOH to the acidified lake water until the indictor turned into a color which was recognized as a base or neutral 11. It took about 9 drops which is less then 5mL to fully neutralize the acid in the water 12. I then recorded all my data to a piece of paper to keep for future references 13. At the end of this experiment I also conducted a next one all the previous steps above were followed but the base was changed to get a comparison 14. To complete my second experiment I used calcium carbonate (CaCo3) 15. I followed previous steps above 16. I added calcium carbonate (CaCo3) to the acidified lake water 17. It took about 15 – 20 drops of (Caco3) to neutralize the acid from the water 18. At the end of these experiments all equipment that I used was cleaned up and stored away to its proper location Record Lake water Acid | Indicator | Base | Observations| What volume of acidic lake water did you neutralize ?I used 10 drops of acidic lake water which is = to 5mL.| What indictor did you choose?Universal indicator I choose that because there is a wide color spectrum so you will see the neutralization when it’s happening.| What base did you choose?I choose sodium hydroxide because it can get the job done and rapidly neutralize acidic water. | How much base was needed to neutralize the acid? What else did you observe?It took about 9 drops of sodium hydroxide (NaOH) which is less then 5mL, I also noticed when adding NaOH the water started to neutralize right away you were able to see the indictor turning purple due to the fact that it was turning into a base.| Reflect Make conclusion by referring to your predictions from step 1. Did your data support these predictions? Why or why not? If not how has your thinking changed? My predictions were correct, my data did support these predictions I say that because when I conducted this experiment I did in fact use less then 5mL I used 9 drops of sodium hydroxide, which is about 4.8 mL. when I conducted this experiment I did have a worry it might be over 5mL because I was not sure my research prior to this lab. I also did know I added the right amount of indicator because when conducting this lab/experiment the indictor turned fully purple thus meaning it was neutralized. When using the universal indicator it has a wide color spectrum, which means it has different colors. When it’s an acid the color will be red, orange, and yellow. When it’s a base it will be green, blue, and violet. MSDS I kept this in mind when using these chemicals in this experiment In large amounts of NaOH is very harmful to human health also other life, I did keep that in mind but I did further research, when I did my research it did state when adding small amounts gradually it will dissolve with out a problem when adding large amounts will cause a problem to wild life and also human life. Small amounts will dissolve over time then add in more once dissolved. Suggest one way in which you could improve your experimental procedure. One way I could of improved in this experimental procedure is to get different bases to get a different observation, which will be a better base. It will be more effective because we have a wider range of bases, which could lead to better solutions.

Comparrison Donnie Darko, 2001: A Space Odyssey Essay -- essays resear

Donnie Darko and 2001: A Space Odyssey has central meanings that focus on science and religion. Richard Kelly's, Donnie Darko, introduces the protagonist as a teenage boy who is given the chance to live for twenty-eight more days after the mysterious jet engine crash that was intended to kill him. Donnie is plagued by visions of a giant sized evil-looking rabbit named Frank. Frank orders Donnie to commit acts of violence, warns of the impending end of the world, and is his guide throughout the movie. Donnie is portrayed as a Christ-like figure that will ultimately travel back in time not only to redeem his actions, but the actions of those he has affected. When Donnie dies he becomes a martyr and saves the world, like Christ. Stanley Kubrick's, 2001: A Space Odyssey portrays human evolution while being guided by a higher intelligence. Although this higher intelligence is anonymous throughout the movie, it has placed mysterious stone structures known as "monoliths" on the moon, Saturn, and Earth. These monoliths have purposively been around for over 4,000 years and are a symbol of evolution. At each new level of human achievement, the monolith is present. The scene in A Space Odyssey, where astronaut David Bowman lands on the enigmatic monolith, focuses on an evolutionary theme, whereas the montage scene in Donnie Darko shows the reverse of time followed by Donnie laughing in bed awaiting death, thus unraveling an underlying Christian theme in which Donnie is Christ-like for sacrificing himself to save the world. The sequence that portrays the central meaning in Donnie Darko is disclosed in the montage, consisting of scenes throughout the movie being shown in reverse. During the montage the jet engine from Mrs. Darko’s plane is seen crashing through the sky. Normally an engine would crash into the ground, but it travels through a surreal portal, which is a sign of divine intervention. It is now known that the engine's destination is towards Donnie's bedroom, as indicated in the beginning and ending of the film. The ensuing shots are taken from scenes that occurred earlier in the movie, filmed in reverse, indicating that Donnie is traveling back into time. As the montage progresses, Donnie reads the letter that he has written to Roberta Sparrow. He says, "I can breathe a sigh of relief... ...plaining how humans have accomplished and triumphed over the physical domain, a feat that can not be attained by animals. These elements attribute to the belief that humans have reached yet a higher level of evolution. Donnie Darko and 2001: A Space Odyssey has two contrasting central meanings. Darko has a religious central meaning in which Donnie is Christ-like whereas A Space Odyssey is focused towards science and evolution. Both scenes have unique ways of portraying this central meaning. Donnie Darko uses a montage scene in which time is reversed and Donnie learns to accept his imminent death. A Space Odyssey uses a scene that takes place in a futuristic setting and the main character transforms from a physical being to a spiritual space baby. Works Cited 2001 A Space Odyssey. Dir. Stanley Kubrick. Perf. Keir Dullea, Gary Lockwood, and William Sylvester. February 3, 2004. DVD. Warner Studios, 1968. Donnie Darko. Dir. Richard Kelly. Perf. Jake Gyllenhaal, Holmes Osborne, Maggie Gyllenhaal, Daveigh Chase, Mary McDonnell, Patrick Swayze, Drew Barrymore, and James Duval. September 7, 2004. Videocassette. Fox Home Entertainment, 2001.

Lives of the Saints Essay

Summary: Chapter 1 In the opening of the chapter, the main character Vittorio describes the story that the book is written about. It has a beginning that occurred on a hot July day in the year 1960 in Vittorio’s home town of Valle de Sole, when his mother, Christina got bit by a snake. Vittorio describes his city as to have no holy places, ancient cites or ruins; forgotten and unsung, just like hundreds of villages spread throughout Italy. Vittorio describes how his father immigrated to America almost four years ago when Vittorio was barely three years old. His grandfather was left crippled from the war when a horse crushed his foot and he was injured by a grenade. That day, his mother slipped out of the house making him promise that he would read his school books. Vittorio’s attendance at school was not very regular because he would spend much of class time wondering to the top of Colle di Papa or down the river with his friend Fabrizio and sharing cigarettes that Fabrizio had stole from his father. Vittorio was sitting on his porch reading math books when he dose off. He was awakened by a muffled shout coming from the stable. Vittorio ran to the stable and stopped short at the bottom of the steps and peeked through the crack in the door. Inside he saw a green snake which slipped through the cracks of the stable and into the tomato garden. While Vittorio was watching the snake, the barn door opened, and a man with blue eyes swooped out of the stable. After Vittorio went inside the stable, he saw his mother pouring water into the pigs’ trough as though nothing has happened. Vittorio tells his mother that he heard a man screm and when she asked him what he saw, Vittorio replied that he didnt see anything. He then told her that she has blood on her ankle. In the conclusion of the chapter, Christina tells Vittorio to run up to Di Lucci’s and tell him to bring a car because she had been bitten by a snake.

Quinte Mir

The immediate issue is that Benton-Cooper Medical Centre’s MRI clinic has been open for 6 weeks and not performing to expectations and to the promises made by their new MRI provider, Quinte MRI. With referrals to the clinic, doctors expect to receive MRI transcription reports within two days and the current backlog exceeds 14 days. As a result there is a loss of patient referrals from doctors within the hospital and surrounding community which means a loss of revenue for BCMC. Quinte MRI must determine what is causing the backlog and how to fix it.Secondary IssuesA secondary issue in the clinic is that the MR Technologist is putting in a lot of overtime even though the maximum number of patients each week is not being met. Quinte MRI personnel need to examine and analyze the interaction between the capacity, the process flow and the bottleneck and provide a resolution and action plan back to the CEO, Dr. Syed Haider within 2 days. Environmental and Root Causes Quinte MRI, an i nternational service provider specializing in medical diagnostic technologies signed an agreement in February 2002 with Benton-Cooper Medical Centre (BCMC) for the outsourcing of their MRI services.BCMC believed that they could competed successfully if they had a third MRI machine as they anticipated continued growth in this area by 15% through doctor’s referrals from the hospital and surrounding areas. BCMC also believed that they could generate enough revenue and promotional support through advertisements with local print and radio stations to be able to own their own fixed MR system and be recognized as a top rated hospital for the area. Quinte MRI promised the avenue for BCMC to be able to accomplish these goals through its service reliability and access to diagnostic equipment 24 hours a day, 7 days a week at a reasonable cost.However, these expectations are not being met and David Wright has gone to the MR Technologist, Jeff Sinclair to examine and analyze what was caus ing the backlog (bottleneck) in the operation. Jeff indicated that due to poor communication between the hospital and the clinic, mistakes were being made due to a manual process for recording information. Patients were being booked at wrong time, cancelling or not showing up, wrong tests were being requested or recorded, and patients were not being screened properly for an MRI scan.An assessment was being done when the patient came into the clinic. A patient preparation process has not been implemented in the new facility, whereas the previous MRI provider scheduled all appointments. Jeff felt that wasted time was being spent on delivering scans to the radiologist after each patient. Jeff also accounted for the fact that during May, the clinic used a Siemens unit, which took some time to get used to, however, now that the GE machine was in place (Jeff was originally trained on this machine), things were improving.David next examined the cycle time on for a 30 minute procedure. The table below shows the current cycle time of the patient, the MR Technologist and the MRI machine. 15 minutes was dedicated to patient preparation for an MRI while only 27. 5 minutes was spent in the Magnet Room. 42. 5 minutes was being spent on a 30 minute procedure. This was where the bottleneck was in the process. Staying with this current process and resources, the maximum capacity of this process can only be 8 procedures if all other inputs into this process ran smoothly (i. . no cancellations). Exhibit 1 Patient Check in until entrance into Magnet Room Minutes MR Technologist escorted the patient to the Magnet Room (asks questions to determine if any health risks/conflicts and if any patient has any metal components internally or on clothing) 59Patient – 42. 5 minutesMR Technologist – 42. 5 minutes Changing Room for patients wearing metal on their clothing (25% of patients)Magnet Room Patient Orientation and paperwork verification 127. 5 Positioning of Coil 4 MRI Scan time based on a 30 minute scheduled MRI scan)16. 5MRI Machine – 16. 5 minutes Data Entry (happened during scan)1 Printing MRI Scans (average 8 sheets at 45 seconds each)6 Patient back to reception Escort the Patient back to Front Desk 26 Changing Room 4 Monica Zimmerman, radiology department manager was pressuring Quinte MRI to hire another MR technologist to lighten Jeff’s workload and improve the process flow. David needed to review the cost of hiring an additional person to make the process flow better.He knew that the 1. Tesla MRI machine rated capacity was 2 patients per hour, however the actual scans in a day, would be based on the type of scan required. David used the 30 minute and the 1 hour procedure to determine what the potential spend per day was and what the annual spend would be. Note that any lost appointments resulted in a $700. 00 per scan loss, however this also could be a $700. 00 increase for unscheduled (walk-in) appointments. By looking at th e potential projected income, hiring another person was a possibility.Exhibit 2 Time – Min/Hour# performed$ scan suppliesper scan Daily RevenueBCMC chargeDaily revenue – BCMC chargeAnnual Revenue25% Tax $Income 3016145$700 $ 11,200$2,320$8,880$2,800,000$700,000$2,100,000 18145$700 $ 5,600$1,160$4,440$1,400,000$350,000$1,050,000 Alternatives and Options Criteria 1. Increase the process flow, machine capacity and change the position of the bottleneck 2. Increase revenue 3. Repair relationship and reputation with BCMC Alternative 1: (Strategic) Quinte MRI has found out that the manual process for taking appointments is creating many errors.If the system was computerized MRI test requirements could be input into the system and throughput could be maximized based on MRI procedure time required in order to maximize time slot available. Quinte MRI also realized that the MRI Technologist was performing administrative tasks that could be assigned to an assistant. By removing th ese tasks from the technologist, more time availability would become available for scheduling additional MRI tests. In order to process patients faster, a form could be developed that specifies what the patient must do prior to arrival at the MRI Clinic.Another form could be developed for when that patient arrives at the clinic that asks questions regarding health risks and indicating what restriction would prevent a patient from having an MRI. The assistant could take the patient all the way through the process until the Magnet room at which point the MR technologist would take over. There are necessary requirements that the MR technologist must do prior to completion of the scan, but the collection of the MRI scans and delivery of them back to the radiologist could be done by the assistant that is escorting the patient from the Magnet room.If we assume that most of the MRI scans are a half an hour, than patients could be scheduled every half hour in order to maximize both the capa city of the machine and the capacity of the technologist. Pros: By implementing the computer, there is more accuracy being collected for appointments and test requirements. By hiring the MR assistance, there is increased flow capacity because the technologist will handle only the MRI scans and not the administration task that were previous being done him.This takes the bottleneck out of the administrative task and aligns it to the maximum capacity of the machine thereby increasing revenue which provides the ability to hire the assistant. This would create reliability with the clinic again so that doctors will send their referrals to the clinic. Cons: A second MR technologist will not be hired and when it comes time for vacation of illness, there will be no one to step into the technologist position and ensure continuous flow.Quinte MRI would need to hire from a temporary agency in order to fulfill their requirement which means addition dollars will be spend. Alternative 2: (Tactical ) Quinte MRI could hire a second MRI Technologist to perform MRI scans alternating times with the first MRI Technologist to increase the flow and capacity of the process. This would take away the backlog and doctors could send their referrals to the clinic with a sense of reliability that the clinic will get it turnaround within 2 days. Pros:This would allow Quinte MRI to always have a back up in the event that one of the technologists is on vacation and / or ill. The increase revenue being generated due to increased MRI procedures could pay for the second MR Technologist. Cons: Based on the current practices, hiring a second technologist would alleviate some of the workload, however given that no effort has been made to correct the communication issues between the hospital/patient and the booking department, there is a strong possibility, that patients will still continue to be booked at the wrong time, cancel or just not show up.Without a procedure to hand how patients are dealt w ith from checking to magnet room, people could still be turn away due to health reasons, clothing that is not appropriate for scanning purposes. Recommendation The recommendation is to take Alternative #2 as it addresses all of the criteria by increasing the process flow, machine capacity and changes the bottle neck to the maximum machine capacity. It increases revenue and repairs the relationship and reputation with BCMC.